Client
Created in New Zealand using only natural fibers, Benmore believes in creating heirloom garments made to last. Their designs are inspired by traditional knitwear, incorporating a classical color palette. The result is a timeless collection that will be loved and passed onto future generations. Wool is seen as a wonderful, sustainable resource that is undervalued today. As a brand partner of The Campaign for Wool, Benmore is committed to celebrating this fiber and delivering a truly special range that will be a staple in every little person's wardrobe.
The Problem
Designing Benmore's garment label presented several challenges that needed to be addressed. Firstly, the label had to accurately reflect the brand's ethos and aesthetic. Benmore's commitment to using only natural fibers and creating heirloom-quality garments needed to be conveyed through the label design. It was important to capture the essence of their designs inspired by traditional knitwear and incorporate a classical color palette, all while maintaining a modern and appealing look.
Secondly, the label had to be informative and functional. It needed to provide essential information such as the garment's size, care instructions, and fabric composition. Balancing the need for clear and concise information with the desire for an aesthetically pleasing design was crucial. The label had to be readable and not overpower the overall garment design, yet still be an integral part of the branding.
Overcoming these challenges required careful collaboration between designers and the Benmore team. Extensive research and experimentation were conducted to find the right balance of aesthetics and functionality. The final result was a garment label that beautifully showcased Benmore's brand identity while providing essential information to consumers. The label became an integral part of their garments, reinforcing their commitment to quality, sustainability, and timeless design.
Secondly, the label had to be informative and functional. It needed to provide essential information such as the garment's size, care instructions, and fabric composition. Balancing the need for clear and concise information with the desire for an aesthetically pleasing design was crucial. The label had to be readable and not overpower the overall garment design, yet still be an integral part of the branding.
Overcoming these challenges required careful collaboration between designers and the Benmore team. Extensive research and experimentation were conducted to find the right balance of aesthetics and functionality. The final result was a garment label that beautifully showcased Benmore's brand identity while providing essential information to consumers. The label became an integral part of their garments, reinforcing their commitment to quality, sustainability, and timeless design.
Result
The process of designing Benmore's garment label yielded remarkable positive results, elevating the brand's identity and enhancing the overall customer experience. The meticulously crafted label accurately conveyed Benmore's commitment to using natural fibers and creating heirloom garments that stand the test of time. By incorporating elements inspired by traditional knitwear and a classical color palette, the label became a visual representation of the brand's unique aesthetic, capturing the attention of customers and resonating with their values.
Not only did the label successfully reflect Benmore's ethos, but it also excelled in functionality. It provided essential information such as garment size, care instructions, and fabric composition, ensuring that customers had all the necessary details at their fingertips. The well-designed label seamlessly integrated into the overall garment design, complementing and enhancing the visual appeal of the product. It became a signature symbol that customers could identify and appreciate, further strengthening Benmore's reputation as a trusted and quality-conscious brand. The positive outcome of designing the garment label reaffirmed Benmore's commitment to excellence, leaving a lasting impression on customers and contributing to the brand's continued success.
Not only did the label successfully reflect Benmore's ethos, but it also excelled in functionality. It provided essential information such as garment size, care instructions, and fabric composition, ensuring that customers had all the necessary details at their fingertips. The well-designed label seamlessly integrated into the overall garment design, complementing and enhancing the visual appeal of the product. It became a signature symbol that customers could identify and appreciate, further strengthening Benmore's reputation as a trusted and quality-conscious brand. The positive outcome of designing the garment label reaffirmed Benmore's commitment to excellence, leaving a lasting impression on customers and contributing to the brand's continued success.
Made by: Joseph P.
I am open for new projects:
iampestanyow@gmail.com
I am open for new projects:
iampestanyow@gmail.com
